Turn Qualified Demand Into Predictable Deal Flow
System-driven pipeline development that replaces founder-led chaos with AI-powered growth infrastructure. Own your pipeline. Close more deals.
Most franchise brands don't have a lead problem — they have a system problem.
57% of franchise brands never exceed 50 units. Not because demand isn't there — because they're relying on fragmented channels, founder-led sales, and no repeatable path from inquiry to signed agreement. HexGrowth replaces that chaos with one unified growth system.
Own Your Pipeline
Replace dependency on brokers and third-party channels. Your candidate pipeline becomes a proprietary asset you control.
Remove Founder Bottlenecks
Growth is no longer dependent on you being in every room. The system qualifies and nurtures - you show up to close.
Increase Conversion Quality
Focus on qualified candidates, not raw volume. Every prospect your team speaks to has already been filtered, scored, and warmed.
Forecast With Confidence
Real-time pipeline visibility replaces guesswork. Know exactly where every candidate is and what it takes to close the next deal.
The HexGrowth Franchise System
Four interconnected components that identify, engage, and convert high-intent franchise candidates at scale.
Predictive Acquisition
AI-powered targeting attracts high-intent buyers through your owned channels
Automated Qualification
Filter, score & nurture candidates before your team ever gets on a call.
Structured Sales Engine
A repeatable playbook from first touch to signed agreement.
Pipeline Forecasting
Full visibility into conversion data so growth is predictable, not accidental.
Team Track Record
The expertise behind HexGrowth — real-world results our founders produced before building this system.
Unit sales growth in the NE Region (2022-2025)
4-state region: New York, New Jersey, Connecticut & Rhode Island
New units sold in 2025 — up from 1 unit in 2022
#1 regional sales team 2024 & 2025
Before founding HexGrowth, our team led franchise development for Hammer & Nails Grooming for Guys across the Northeast. These are the real-world franchise development results our founders produced — the same methodology, instincts, and operational knowledge that now power every HexGrowth engagement.
From zero to pipeline in four weeks.
Discovery & Franchise ICP
We audit your current franchise development process, define your ideal candidate profile, and map the competitive franchise landscape to identify the highest-ROI prospecting segments.
AI Agent Deployment
We build, train, and deploy your custom AI outbound agent and AI SDR. Messaging, sequences, and qualification criteria are tailored to attract franchise-qualified candidates in your target markets.
Pipeline Activation
Your AI engine goes live. Qualified franchise leads begin flowing into your CRM, the AI SDR books discovery calls, and your development team focuses on awarding new locations.
Optimization & Scale
Our AI sales analyzer reviews every franchise discovery call, identifies coaching opportunities, and continuously improves conversion rates as your brand expands into new territories.
Results, or we work for free.
We guarantee 2X ROI within 12 months. If we don't hit that target, we keep working at no additional cost until we deliver. Your franchise growth is our only measure of success.
Meet The Team
Monica Hernandez
Co-Founder & Partner
- • Head of Franchise Sales, NE Region — Hammer & Nails
- • Highest producing sales executive, Hammer & Nails: 2025
- • Corporate Franchise Sales, FIT House of Brands (F45 Training, FS8 Pilates & VAURA Pilates)
"We're not outsiders selling AI to franchising. We ARE franchising — and that changes everything about how we build these systems."
Don Yurick
Co-Founder & Partner
- • Head of Franchising, NE Region — Hammer & Nails
- • Hammer & Nails Franchisee, Westport CT — #1 regional operator by volume
"Most brands think they have a lead problem. They don't — they have a system problem. We build the growth systems that turn qualified demand into predictable deal flow."
Franchise questions
How does the 2X ROI guarantee work?+
We define measurable ROI metrics together at kickoff based on your cost of acquisition and average franchise deal size. If we don't deliver 2X return within 12 months of deployment, we continue managing your AI growth engine at zero additional cost until we hit the target.
Why is this ideal for emerging franchise brands?+
Franchise brands scaling from 10 to 50+ units need predictable, scalable lead generation that doesn't rely on expensive brokers or manual outreach. Our AI engine generates a steady stream of qualified franchise candidates so your development team can focus on awarding new locations.
What makes your AI agents different from generic lead gen tools?+
We don't sell software licenses. We build, deploy, train, and continuously manage custom AI agents tailored to your franchise brand, target markets, and ideal candidate profile. It's a fully managed service, not a DIY platform.
How involved does our team need to be?+
Minimal after onboarding. We handle the AI infrastructure, messaging, targeting, and optimization. Your franchise development team simply takes the booked discovery calls and focuses on closing deals. We schedule brief weekly syncs to align on strategy.
How fast can we expect to see results?+
Your AI engine is typically live within 4 weeks. Most franchise clients see their first qualified leads within the first month. Pipeline compounds over months 2-6 as the AI refines targeting and messaging based on real conversation data.
What does the AI sales coaching include?+
Every franchise discovery call is automatically recorded, transcribed, and analyzed by our AI. It identifies patterns in successful franchise awards, flags missed qualification steps, and provides specific coaching recommendations to improve your close rate systematically.